[dropcap]S[/dropcap]irena Marine’s successful path is still on pace and after the presentation of two new motor yachts models Sirena 64 and 56 under the Sirena Yachts brand, has announced the expansion in the North America with a new headquarter office in the US and with a dedicated on-site professional team.
Since its official debut at last Yachts Miami Beach Show last February, an additional remarkable achievement for Sirena Yachts that confirms its strong position in the American market is the recent sale of 2 units of Sirena 56 and 2 units of Sirena 64 in America.
“We are expecting the US market to grow at a substantial pace in the near future.” Ms Ipek Kirac, Sirena Marine CEO refers – “the product itself has been designed in order to cover many regions in the US by being a long range category A and also being able to go in the inland lakes and waterways. We have established Sirena Marine LLC in New York and have plans on expanding our sales and our after sales network in North America with Constantino’s US team which has recently joined us. Our strategy would be to start the expansion from Florida, North East coast and the North West coast.”
Sirena Yachts US is operated on site by a professional team with extensive knowledge in the international boating market. “My team and I actually enjoy the challenging task of launching and establishing new brands. We’re truly excited about our collaboration with Sirena.” stated Constantinos Constantinou, who is heading operations for Sirena in North America. Constantinou, respected in the industry and credited for having successfully introduced and established other yacht brands in North America such as Absolute and Greenline, added: “I am very excited about teaming up with Sirena for several reasons. Sirena Marine is composed by a very professional and structured team, driven by passion, dedication, knowledge and expertise. We collaborate with some of the most important designers in the international scene to create superb and innovative products that perfectly suit the US market. To succeed in the tough US market requires much more than just a top product: one needs to have a total customer-centric approach and work hard to earn respect, have the willingness and eagerness to meet customer requirements, apply a long-term vision and persistence – all backed by a solid financial background and world-class technical resources. This is Sirena Marine.”
